Majora Carter is a renowned urban revitalization strategist, real estate developer, and public speaker, widely recognized for her pioneering work on community renewal and “Talent Retention” in economically marginalized areas. Her focus lies in reversing the brain drain that often affects underserved communities by creating opportunities that encourage residents, especially talented and skilled individuals, to stay, invest, and thrive in their hometowns.

Key Ideas on Talent Retention by Majora Carter

1. “You Don’t Have to Move Out to Live Well”
   • Majora emphasizes creating environments where residents can find high-quality housing, work, and cultural opportunities within their own communities, eliminating the need to relocate to access a better quality of life.
2. Reversing the Brain Drain
   • Many economically disadvantaged areas see their most talented residents leave in search of better opportunities, perpetuating cycles of disinvestment. Carter advocates for local investment in jobs, education, and housing to make staying an attractive option for these individuals.
3. Mixed-Use Development
   • By blending residential, commercial, and cultural spaces, Majora aims to create vibrant, self-sustaining neighborhoods that foster economic growth while keeping talent within the community.
4. Equity and Inclusion
   • Her work emphasizes ensuring that the benefits of revitalization are shared equitably among all residents, avoiding the pitfalls of gentrification where existing residents are displaced.

Talent Retention Strategies from Majora’s Framework

1. Invest in Local Talent
   • Create educational and professional development opportunities for community members, allowing them to grow and succeed without leaving the neighborhood.
2. Develop Affordable and Desirable Housing
   • Build modern, affordable homes that appeal to young professionals and families, encouraging them to stay or return after college or career pursuits.
3. Support Local Businesses
   • Foster entrepreneurship and support locally owned businesses that reflect the culture and identity of the community. These businesses act as anchors for economic stability.
4. Foster a Sense of Place
   • Design neighborhoods with attractive public spaces, cultural landmarks, and amenities that make residents feel proud and connected to their community.
5. Focus on Sustainability
   • Introduce green infrastructure, renewable energy projects, and eco-friendly developments, which often attract residents who are passionate about environmental issues.
6. Leverage Local Pride
   • Highlight the community’s history, culture, and unique identity to instill pride in residents and attract talent aligned with those values.

Examples of Majora Carter’s Work

1. Hunts Point, Bronx, NY
   • Carter’s revitalization efforts in her native South Bronx include creating the Hunts Point Riverside Park, a green space that transformed a neglected industrial site into a thriving community asset.
   • She launched initiatives to bring green jobs, sustainable development, and a sense of pride back to the area.
2. The Boogie Down Grind Café
   • A local coffee shop in the South Bronx that serves as a cultural hub, encouraging local economic activity and providing a space for young professionals and residents to connect.
3. The Majora Carter Group
   • Through her consulting firm, Carter has advised communities nationwide on strategies to retain talent, foster economic development, and implement sustainable urban renewal.